๐ฐ Monetization
Sponsored by Poki. Poki is on a mission to create the ultimate online playground โ where players and developers come together to play and create! Together with a growing 400+ game developer community and 90 million players each month, we're creating a new standard for web games. Interested in working together? Share your game with us!
Revenue Models
- Paid downloads โ sell your game on Steam, itch.io, or app stores. The simplest model: players pay once and get the full game.
- Free-to-play with ads โ common for web and mobile games. Rewarded ads (watch an ad for an in-game reward) are generally the most player-friendly ad format.
- In-app purchases โ sell cosmetics, extra levels, quality-of-life improvements, or bonus content. Cosmetic-only purchases are the least controversial approach.
- Subscriptions โ recurring payments for ongoing content or benefits.
- Season passes โ time-limited content bundles that give players goals to work toward.
Publishers
Working with a publisher can provide funding, marketing, and distribution in exchange for a revenue share.
Ad Networks
- AdinPlay
- AppLixir
- Playwire
- GameMonetize
- Poki SDK
- Google Ads for HTML5 games
- Rewarded Ads
- Google Rewarded Ads
Selling PWAs on Stores
You can sell PWAs on native stores: Microsoft allows PWA submissions to the Windows Store, and Google supports wrapping PWAs in a Trusted Web Activity (TWA) for the Play Store (easily done with PWABuilder). The Digital Goods API enables Play Store billing from a TWA.